DLV InsightWhat did customers buy?
Every order, with every cost that eventually attached itself to it.
An order is not one number. It is a sale, then a referral fee, then a fulfilment fee, then perhaps a refund three weeks later, then a promotion you had forgotten you were running. Seller Central shows you the sale. Everything else arrives later, somewhere else, and never lines back up with the order it came from.
What we do about it
- Every order from every marketplace you sell in, in one list, with what it sold for and what it eventually cost you.
- Each order shows its own fees, promotions, tax and unit cost, so the orders that lost money stop being averaged away by the ones that did well.
- Costs that arrive weeks after the sale are attached back to the original order. Orders still in flight are shown separately, so today's total is never mistaken for a settled one.
- Filter by product, marketplace, date or fulfilment type to answer one specific question fast — across several seller accounts and currencies, converted consistently.
A real moment
Support asks why a customer was refunded twice. Finance asks why last week's revenue moved after the books were closed. Those are the same question, and both need one order opened up — the sale, the fee, the return, the reimbursement, in the order they happened. It takes a search box instead of an afternoon of downloads.
A composite scenario, drawn from patterns we see repeatedly — not a named customer's result.