Settlement-accurate P&L across 28 Amazon marketplaces
Amazon Profit Analytics with Plan vs. Actual
SKU-level P&L that matches your settlements to the penny. Brand Analytics, LTV cohorts, and budget planning — with data refreshing every 30 minutes.

Forecast First, Measure Second

Create detailed P&L forecasts and compare them to actual results. Identify gaps, optimize performance, and make data-driven adjustments to hit your targets.

  • Accurate profit forecasting
  • Performance gap analysis
  • Strategic planning capabilities
  • Risk mitigation
Plan vs. Fact Analysis
Q4 Revenue
Plan: $250KFact: $267K+6.8%
Gross Profit
Plan: $75KFact: $71K-5.3%
Ad Spend
Plan: $50KFact: $58K+16%
Net Profit
Plan: $25KFact: $13K-48%
Unique Feature
P&L by SKU — January 2026Settlement-based
SKURevenueFeesCOGSNet Profit
YOGA_MAT_PRO$12,847-$4,612-$2,140$6,095
WATER_BOTTLE_1L$8,432-$3,201-$1,850$3,381
RESIST_BAND_SET$5,219-$2,088-$1,430$1,701
FOAM_ROLLER_18$3,175-$1,397-$980$798
Total
$29,673 rev$11,975 profit40.3% margin

SKU-Level P&L That Matches Your Settlements

See exactly where your money goes. Every Amazon fee, refund, and payout is pulled directly from settlement reports — not estimated. Multi-currency amounts convert at daily ECB exchange rates for IAS 21 compliance.

  • Settlement-based — matches Amazon payouts to the penny
  • Daily ECB exchange rates (IAS 21 compliant)
  • 100+ Amazon fee types broken down per SKU
  • Revenue, fees, COGS, refunds, and net profit in one view

Near-Real-Time Data Pipeline

Your P&L stays current throughout the day. Orders refresh every 30 minutes, estimated fees apply within minutes, and settlements auto-fetch as Amazon releases them. All 28 marketplaces in one dashboard.

30-min Refresh
Orders and inventory stay current
Self-Healing
Auto-retry, circuit breakers, backoff
28 Marketplaces
NA, EU, FE, and Middle East
18-Month History
Full sales history on first sync
Data Pipeline Status
All systems live
Orders
Intraday orders by last update
Every 30 min
2 min ago
Estimated Fees
Applied after each order sync
Within minutes
4 min ago
Settlements
90-day rolling, all fee types
Auto-fetched
3 hr ago
Exchange Rates
ECB rates with gap-fill
Daily 15:00 UTC
18 hr ago
Catalog Enrichment
ASIN metadata, images, BSR
Weekly
2 days ago
COGS & ExpensesFlows into P&L
CSV Import
cogs_export.csv — 47 SKUs detected
Imported
Prep & Labeling
Custom category
-$1,240/mo
Freight Shipping
Custom category
-$3,850/mo
Photography
One-time expense
-$650
All costs applied to P&L calculations automatically

COGS Import and Custom Expenses

Upload your cost of goods in seconds — DLV auto-detects popular CSV formats from other tools. Add custom expense categories and manual line items that flow straight into your P&L. Your true net profit, no spreadsheets needed.

  • Auto-detects popular CSV formats on upload
  • Custom expense categories for shipping, prep, overhead, and more
  • Manual expense line items flow directly into P&L calculations
  • Per-SKU cost of goods applied across all analytics views
Customer Lifetime Value by Cohort
Event-driven
Oct 2025 Cohort
847 customers$127 LTV
Nov 2025 Cohort
1,243 customers$98 LTV
Dec 2025 Cohort
2,105 customers$54 LTV
Avg repeat rate: 18.4% • Dec cohort still maturing

Know Your Customer's True Lifetime Value

LTV cohort analysis groups customers by their first purchase month and tracks total revenue over time. Updated automatically after each shipment report — see changes within minutes, not overnight.

  • Event-driven refresh after each shipment report — no nightly batch
  • Lifetime value tracked by first-purchase cohort month
  • Identify which acquisition periods produce the highest-value buyers
  • Compare cohort retention across marketplaces
Multi-Order Customer Analysis
Customer Loyalty
Customer #A4B2C7 orders
Top products: Wireless Headphones, Phone Cases
Customer #D5E7F5 orders
Top products: Kitchen Tools, Storage Containers
Customer #G8H1I4 orders
Top products: Fitness Equipment, Supplements
Repeat Rate: 34% • Avg Orders per Customer: 2.8

📊 Multi-Order Customer Tracking & Inventory Analysis

Track customers who purchase multiple times and analyze inventory performance for their preferred products. Identify your repeat buyers, see which items they consistently purchase, and ensure you're always stocked on products that drive customer loyalty.

  • Identify high-value repeat buyers
  • Track customer purchase patterns
  • Optimize inventory for loyal customers
  • Boost customer retention rates

Predict Tomorrow's Success Today

AI-powered forecasting engine analyzes historical data, market trends, and seasonality to predict future performance with unprecedented accuracy.

90-Day Revenue Forecast
Today+23%
Historical
Forecast
Confidence Interval

Revenue Predictions

Forecast sales with AI-powered accuracy

Inventory Planning

Never run out of stock or overstock again

Seasonal Insights

Plan for peak seasons and holidays

Smart Recommendations

AI-driven strategic suggestions

From Data to Strategy

Transform raw Amazon data into strategic insights with advanced business intelligence tools designed for serious sellers.

Strategic Decision Making
Data-driven insights for better business decisions
Performance Monitoring
Real-time tracking of key business metrics
Business Intelligence
Advanced analytics for competitive advantage
Executive Dashboard
+12%
87%
Goal Tracking
+23%
$1.2M
Revenue Growth
+3.2%
18.5%
Profit Margin
+8pts
92/100
Product Performance
Key Insights
  • • Q4 revenue on track to exceed forecast by 15%
  • • Top 3 products driving 68% of total profit
  • • Customer acquisition cost decreased by 22%
Brand Analytics

Know What Shoppers Search, Click, and Buy

Leverage Amazon Brand Analytics to understand how customers discover your products. Track top search terms, measure your click share and conversion share, and identify keyword opportunities your competitors are winning.

Search Term Analytics
See which keywords drive clicks and conversions to your products vs competitors
Market Share Tracking
Monitor your click share and conversion share across top search terms over time
Promotion Performance
Measure the real impact of your promotions on sales velocity and revenue
Competitor Benchmarking
Compare your brand performance against top competitors by keyword and category
Search Term ReportLast 30 days
#Search TermClick ShareConv. Share
1wireless earbuds18.4%22.1%
2bluetooth headphones12.7%15.3%
3noise cancelling earbuds9.2%11.8%
4running earbuds waterproof6.5%8.4%
5earbuds with microphone4.1%5.7%
Your Brand ShareTop 3 in 12 keywords
Brand Owner

Why DLV Insight vs. Other Amazon Tools?

See how we compare on the features that matter most to serious Amazon sellers

FeatureOther ToolsDLV Insight
Settlement-Accurate P&LApproximatedTo the penny
FX Rates MethodEnd-of-period rateDaily ECB (IAS 21)
Plan vs. Actual P&LBasic or missingCore feature
Brand AnalyticsPremium tier ($100+/mo)Included
Data RefreshVariesEvery 30 min
LTV Cohort AnalysisPremium tier or missingEvent-driven
Budget Planning & ForecastingAuto-forecast
COGS Import (multi-format)Own format onlyMultiple formats
Self-Healing PipelineNot specifiedCircuit breaker
MarketplacesUp to 2428
100+
Amazon fee types tracked
28
Marketplaces supported
30 min
Data refresh interval

Real Questions Sellers Ask Every Day

DLV Insight answers the profit questions other tools leave unanswered

Which of my SKUs is actually profitable after all Amazon fees?

SKU-level P&L pulls every fee from settlement reports — FBA, referral, storage, refunds, and 100+ more. No estimates, no guessing.

Am I hitting my monthly revenue targets?

Plan vs. Actual compares your budget forecast against realized P&L with variance highlighting. See gaps early, adjust fast.

Which keywords are driving sales to my competitors instead of me?

Brand Analytics shows top search terms with your click share and conversion share vs. competitors, updated weekly.

What is the lifetime value of customers I acquired during Prime Day?

LTV cohort analysis tracks revenue per first-purchase month. See exactly how much Prime Day buyers spent over the following months.

How do my promotions actually impact my bottom line?

Compare P&L before, during, and after promotions. Settlement data shows real costs — not just sales bumps.

Frequently Asked Questions

Everything you need to know about DLV Insight

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